Evolve Brewing

Prototyping and testing a physical product in New Zealand is far from an easy task. Manufacturers are busy, machine capability is limited, and tooling is expensive for one-offs. Prototyping the brewer was a trial and error exercise that involved approaching a variety of different companies, utilising their specific areas of expertise and resources.

With ample time and a huge amount of perseverance, we collaborated with local companies to transition from proof-of-concept prototypes to a fully mature prototype, with refined CAD ready for production.

Our goal was steadfast: to innovate a segment of the coffee industry that had remained largely unchanged & dominated by major players. In short, evolving the status quo and creating a new gen of brewing product with a bold, modern industrial aesthetic that brews quality coffee. Our brand reflects this, with strong messaging and a colour palette and typography combination to back it up.

Ensuring that the concept of a 3-in-1 brewer was clear and obvious was a top priority for both our digital and print-based output. We created a scroll-based 3D experience to communicate the modular aspects of the design, and used simple illustrations outline each process and it’s associated parts.

We were passionate about prioritising high end materials, quality manufacturing, and considered features. To communicate this effectively, we focused on celebrating and each element and how they contribute to the perfect brew.

Straight out of design school, we were itching to apply our skills and make something amazing. Being in a city obsessed with coffee, we were perfectly positioned to shake up the brewing scene. Though our Kickstarter dream didn’t pan out, the company (operating as Varia Brewing) is now flourishing, offering a variety of standout coffee brewing products.